The Corporate Gifting Playbook

A gifting programme is a communications channel — it deserves the same rigour as an email campaign, not an afterthought at year-end.

Segment the audience first - **Clients** (retention): premium tier, personalised card, hand-signed. - **Employees** (recognition): consistent quality, milestone-linked. - **Partners** (relationship): shared-branding acceptable, tier by contribution. - **Prospects** (activation): trial-value items, easy re-order path.

Set clear budget tiers Pick three price points and design a coordinated pack at each — this stops one-off requests from spiralling and keeps warehousing manageable.

Package as a system Good gifting is 60% product, 40% presentation. Kraft outer, tissue paper, printed card, ribbon — costs a few rand per unit and lifts the perceived value by a full tier.

Cadence - Onboarding (day one). - Anniversaries (month + 12). - Milestones (deal close, project delivery). - Seasonal (once a year, no more).

Delivery We hold your inventory, kit on demand and drop-ship nationwide via Courier Guy — you send us a spreadsheet, we handle the rest.