Kwai Lekr Wine 🍷
Wine Advertising Policy
Plain-language rules for advertising wine, wine farms, specials, tastings and events on Kwai Lekr.
Who can advertise
Wine advertising is open to verified South African businesses, including:
- Wine Farm
- Wine Estate
- Wine Producer
- Winery
- Wine Distributor
- Wine Restaurant / Venue
- Wine Tourism Business
The person submitting content must be authorised to represent the business and must complete the Wine Advertising Declaration before submitting.
What can be advertised
Wines, wine farms and estates, tastings, cellar experiences, wine dinners, festivals, food pairings, Wine & Dine restaurant offers and wine tourism experiences.
18+ requirements
All wine content sits behind an 18+ acknowledgement, carries responsible-drinking messaging and may not be placed in children's, baby or kids sections of Kwai Lekr. Child models and child-oriented artwork may not be used in wine advertising.
Alcohol Not for Persons Under the Age of 18. Drink Responsibly.
Prohibited content
Wine advertising must not:
- Contain false or misleading claims.
- Be designed to target or attract minors.
- Contain unsupported health claims.
- Encourage irresponsible or excessive alcohol consumption.
- Misrepresent price, vintage, origin, variety or availability.
- Use photographs or logos without appropriate permission.
Accuracy requirements
Wine name, producer, vintage, varietal, region, price and availability must be accurate at the time of submission and kept up to date.
Image and copyright requirements
Only submit photographs, logos and artwork you own or have permission to use. Wine imagery should focus on vineyards, wine farms, bottles, glasses, tasting rooms, cellars, winemakers, restaurants and food pairing — never on minors.
Pricing requirements
Show the real normal price and the real special price. Do not inflate a "was" price. Where conditions apply, state them in the offer terms.
Special expiry requirements
Every special must carry an expiry date. Kwai Lekr automatically moves expired promotions out of public view so they are not advertised as current.
Moderation
Wine listings, specials and events go through review before publication. Content may be rejected, suspended or expired where it breaches this policy or applicable requirements.
Reporting
Anyone can report a listing. Reports go straight to the Kwai Lekr moderation dashboard.
Suspension and removal
Repeated or serious breaches may result in content being suspended or removed and advertising access being withdrawn.
This policy sets out platform safeguards. Advertisers remain responsible for their own legal compliance, and this page is not legal advice.